RetuRO: a Platform for Collective Action Towards a Brighter Future

Officially introduced at the end of November last year, the Deposit-Return System (DRS) is a promising way for Romania to embrace the principles of circularity and become an example of best practices in the region. As administrator of the DRS in Romania, RetuRO aims not only to have a business impact, but to shape responsible behaviour around a shared objective for a greener future. Designed as a platform for collective action towards a brighter future, it aims to encourage collaboration among diverse stakeholders, building a network of partners committed to achieving the goals of the system. Business Review sat down with Gemma Webb, CEO and president of RetuRO SGR, to talk about her commitment to fostering a culture of environmental consciousness across Romania, the system’s performance in less than half a year, and its long-term objectives.