“Promoting circularity is preventing beverage bottles from getting recycled into other industries such as textiles for example. The EU should prioritize bottle-to-bottle recycling. This way, beverage bottles will be converted into new beverage bottles and close the loop. The Deposit Return System (DRS) is a great example of how circularity is a success story for our packaging when a well-functioning DRS is in place and consumers are fully engaged in returning their empty bottles to be collected, recycled and/or reused by beverage producers. Therefore, it is essential they have first access to recycled material feedstock to be able to fulfill the legal targets and their sustainability commitments related to using recycled materials for new packaging,” Alice Nichita, Corporate Affairs & Sustainability Director, Coca-Cola HBC told Sustainability-Today.