The Ukrainian startup turning sorted waste into cash
Living in Germany, rubbish sorting is a big part of daily life. Do it incorrectly and your neighbours won’t hesitate to correct you, and repeat offenders may even risk a fine.
But even in cities with collection systems, huge volumes of plastic, glass, metal, paper and cardboard end up in mixed waste and go straight to landfills or incineration. In fact, the European Environment Agency reports that the overall waste recycling rate in Europe remains below 50 per cent, meaning most municipal waste is still treated by landfill or incineration rather than recycling.
