Your old Timberland boots can now become your new Timberland boots
„Circularity” has become a buzzword in the fashion world, with brands using the catchall term to refer to everything from using eco-friendly materials to selling secondhand goods. But becoming a truly circular company is harder than it looks, as Timberland, the iconic American boot brand founded in 1973, is discovering firsthand.
The brand launched a program called „Timberloop” that invites customers to return used Timberland products so they can be refurbished or disassembled and then upcycled.
